Drop everything, Ride, Explore
Our goal is simple: to help you enjoy an adventure* by bike with good gear and inspiration. (*any ride can be an adventure)
Here you find hand-picked gear from independent brands, inspiration and advice. It’s the kind of stuff that’s gonna make your exploration more enjoyable and rewarding.
Each and every product we feature is a product we use daily and we wanted to share with you. We work closely with independent brands, makers and shops to support the independent cycling culture.
The barrier to enter this world can seem high sometimes, especially if you are new to it. But don’t give up! We’ll try to make communication as hassle-free and easy as possible, so if you have a question just reach out to us: email@example.com
How it started
The seed of Dreamer was planted in our minds at a time when our work lives were taking more energy than they were giving. We were perhaps boring-out, or even burning-out and we needed to try and burn back in. We wrote down a manifesto of sorts on a Moleskine page, we bought ourselves all-road bikes, we dropped everything and started cycling and bikepacking in nature.
We got inspired, re-energized. Our lives got transformed.
Not a race, yo!
Dreamer is three friends who love riding bikes in nature. Two of us were roadies, riding tarmac and focusing on Strava. The third was a dreamer who forced us to slow down, look up at nature and enjoy what’s around us. We discovered a new approach to cycling and a new outlook on life, and decided on sharing this view with people around us.